Solar power has been a topic of discussion and high hopes for decades now. Actually, that is not a very good sign. Solar power technology still needs to “cross the chasm”, to become a widespread technology that can effectively compete with electricity generated from fossil fuels. Success is not so much a matter of popular acceptance of the technology which is high overall, but mostly a matter of cost. Here’s a suitably hot, summer mini-case study on the future of the solar power business.
Archive for the ‘Uncategorized’ Category
Strategic Marketing Case Study: Thin-Film Solar Technology
Monday, June 29th, 2009Can We Beat Information Overload?
Monday, March 16th, 2009
Take a stroll through today’s blogosphere. Subscribe to a few tweets, check out some Facebook and MySpace pages, and see how much data you get exposed to, and that’s in addition to all the “regular” websites you pop in on. Everybody has become an author, editor and publisher AND is still somehow convinced that there will be time to be a reader, and do some thinking too.
The time investment required to get to the nuggets hidden in the long tail will just get bigger, (more…)
