Companies talk a lot about being more customer-driven, but it mostly remains just talk. It makes for good PR internally and externally. The question is whether a transition has really been made away from being mostly product-driven. Here is a selection of practical signs that indicate that a focus on products is preventing your company from unlocking real value for customers.
Archive for the ‘Marketing in the Company’ Category
21 Signs That Your Company Is Not Customer-Driven
Monday, April 27th, 2009Marketing vs. Sales: How do Porcupines Mate?
Tuesday, April 7th, 2009
The litany of stories illustrating the often sour relationship between Sales and Marketing never seems to end. It really should not be so, although some of it is probably inevitable. After all, both groups have a lot of passion all of which is directed towards achieving an identical objective: more revenue.
