The customers that have been powering your growth in the good times have the highest potential for being the source of future growth. What can be done in terms of customer retention now to maximize revenue in the tough times and prepare for recovery?
Archive for the ‘Revenue Generation’ Category
7 Keys To Customer Retention In Tough Times
Wednesday, May 6th, 2009Video is Hot! So What’s Holding You Back?
Tuesday, March 10th, 2009
Moving images have been used for marketing since the dawn of cinema. What’s different now is that everyone can do it. Digital cameras are everywhere, prosumer video editing software is now affordable, broadband is widespread, and YouTube - now part of Google – is the perfect video publishing platform, and it’s free! All this amounts to faster production and lower costs. Studies show that half of all teenagers check YouTube at least once a day. The world is learning to get information in video format. So what’s holding you back?
10 Reasons Why Email is the Best Marketing Tool Now
Tuesday, March 3rd, 2009When the good times roll, it is easy to yield to the temptation of experimenting with cutting edge tools.
But when times are tough and budgets and teams get slashed, marketing re-evaluates budget allocation to concentrate on programs that yield the best results. In this recession, email marketing is one of a handful of tools selected to bear a substantial portion of the revenue generation burden.
Why? Here are ten reasons: (more…)
