The customers that have been powering your growth in the good times have the highest potential for being the source of future growth. What can be done in terms of customer retention now to maximize revenue in the tough times and prepare for recovery?
Posts Tagged ‘demand generation’
7 Keys To Customer Retention In Tough Times
Wednesday, May 6th, 200910 Reasons Why Email is the Best Marketing Tool Now
Tuesday, March 3rd, 2009When the good times roll, it is easy to yield to the temptation of experimenting with cutting edge tools.
But when times are tough and budgets and teams get slashed, marketing re-evaluates budget allocation to concentrate on programs that yield the best results. In this recession, email marketing is one of a handful of tools selected to bear a substantial portion of the revenue generation burden.
Why? Here are ten reasons: (more…)
The Simple Truth Behind the “Call to Action”
Sunday, February 15th, 2009The purpose of the Call to Action (CTA) is to push the prospect further down on the road to becoming a customer. It is the operative component of any piece of external marketing because if the prospect does not perform an action at some point, no sale ever takes place.
As such, the CTA generates as much passion from people in the revenue generation functions as almost any other single component of a customer-facing deliverable. Actually, everyone in the company has an opinion for a CTA, not unlike the flurry of suggestions elicited by the choice of the website’s color scheme.
There are simple rules to follow to maximize the effectiveness of CTAs in email, direct mail, web pages, etc: (more…)
Getting Aggressive: Splendor and Misery of Comparative Advertising
Friday, February 6th, 2009When business conditions are difficult, marketers consider using tools that they would not ordinarily resort to. Competitive advertising/PR is such a tool. The air of conflict and controversy that surrounds direct comparisons have a way of attracting attention; just what a marketer needs when demand is down, right? (more…)
