The customers that have been powering your growth in the good times have the highest potential for being the source of future growth. What can be done in terms of customer retention now to maximize revenue in the tough times and prepare for recovery?
Posts Tagged ‘lead generation’
7 Keys To Customer Retention In Tough Times
Wednesday, May 6th, 2009Video is Hot! So What’s Holding You Back?
Tuesday, March 10th, 2009
Moving images have been used for marketing since the dawn of cinema. What’s different now is that everyone can do it. Digital cameras are everywhere, prosumer video editing software is now affordable, broadband is widespread, and YouTube - now part of Google – is the perfect video publishing platform, and it’s free! All this amounts to faster production and lower costs. Studies show that half of all teenagers check YouTube at least once a day. The world is learning to get information in video format. So what’s holding you back?
10 Reasons Why Email is the Best Marketing Tool Now
Tuesday, March 3rd, 2009When the good times roll, it is easy to yield to the temptation of experimenting with cutting edge tools.
But when times are tough and budgets and teams get slashed, marketing re-evaluates budget allocation to concentrate on programs that yield the best results. In this recession, email marketing is one of a handful of tools selected to bear a substantial portion of the revenue generation burden.
Why? Here are ten reasons: (more…)
The Simple Truth Behind the “Call to Action”
Sunday, February 15th, 2009The purpose of the Call to Action (CTA) is to push the prospect further down on the road to becoming a customer. It is the operative component of any piece of external marketing because if the prospect does not perform an action at some point, no sale ever takes place.
As such, the CTA generates as much passion from people in the revenue generation functions as almost any other single component of a customer-facing deliverable. Actually, everyone in the company has an opinion for a CTA, not unlike the flurry of suggestions elicited by the choice of the website’s color scheme.
There are simple rules to follow to maximize the effectiveness of CTAs in email, direct mail, web pages, etc: (more…)
Marketing Unlocks Value for Small Firms
Thursday, February 5th, 2009In spite of all the gloom about the economy, there is recurring evidence that many small companies are doing quite well. Their small scale has insulated them from a global drop in demand unlike large firms whose results usually reflect the overall state of the economy. Many have a good product and a few customers, and are looking to get more. The challenge is that they often lack the marketing structure, the processes and the tools to scale because they have been pouring their energy into product development and satisfying key customers.
To accelerate their growth, (more…)
