The litany of stories illustrating the often sour relationship between Sales and Marketing never seems to end. It really should not be so, although some of it is probably inevitable. After all, both groups have a lot of passion all of which is directed towards achieving an identical objective: more revenue.
Posts Tagged ‘management’
Marketing vs. Sales: How do Porcupines Mate?
Tuesday, April 7th, 2009When Does “Focus” Become “Tunnel Vision”?
Friday, March 6th, 2009
“Tunnel vision is a medical condition that results in a loss of peripheral vision. As a result, the patient can only see objects from within a circular field.”
Today, “focus” is an almost universally accepted imperative when elaborating a business strategy. But tunnel vision is a risk inherent to concentrating on the pressing objectives of the day. So what happens when focus turns to tunnel vision? What are the signs? How does one resist it?
Clearly, there is a right way to focus, as well as some pitfalls. (more…)
