Companies talk a lot about being more customer-driven, but it mostly remains just talk. It makes for good PR internally and externally. The question is whether a transition has really been made away from being mostly product-driven. Here is a selection of practical signs that indicate that a focus on products is preventing your company from unlocking real value for customers.
Posts Tagged ‘market research’
21 Signs That Your Company Is Not Customer-Driven
Monday, April 27th, 2009Market Research by Product Launch: When Does It Make Sense?
Tuesday, March 24th, 2009
We all know of companies that put products out in the marketplace like the proverbial spaghetti tossed against the wall just to see if “it sticks”. Spotty planning and tentative execution usually lead to mixed results and perplexity as to what to do next.
But are there circumstances when a solid case can be made for the “let’s see if it sticks” approach? What if throwing spaghetti had real value? (more…)
Customers Have No Vision for You
Thursday, February 19th, 2009This may come as somewhat of a surprise to those who have stayed with the conventional wisdom that “the customer is always right“. But satisfying the request of every customer with the hope that the firm’s reputation for excellence will spread and be the key to riches is a noble but ultimately losing proposition.
Although customers as a group have requests, ideas, suggestions, and legitimate problems that need solutions, only the company’s management and the CEO can have a Vision. Only the company’s leadership (more…)
