Segmentation is the heart of marketing because it is the best way to guarantee the relevancy of the offering, of the value proposition, and of the messaging to the target market. So, by definition, what is aimed at one segment does not necessarily please another segment, nor should it. This “Marketing 101″ lesson seems lost on the mass of skeptical technology enthusiasts who do not see in the iPad what they were hoping for. But make no mistake: the iPad is a transformational product. Apple intends to capitalize on the momentum of the iPod and iPhone to rope in enough partners and spark another revolution.
Posts Tagged ‘marketing strategy’
iPad Strategy Misunderstood
Thursday, February 4th, 201021 Signs That Your Company Is Not Customer-Driven
Monday, April 27th, 2009
Companies talk a lot about being more customer-driven, but it mostly remains just talk. It makes for good PR internally and externally. The question is whether a transition has really been made away from being mostly product-driven. Here is a selection of practical signs that indicate that a focus on products is preventing your company from unlocking real value for customers.
Should Your Company Switch To a Low-Cost Strategy?
Tuesday, April 21st, 2009
When it comes to competitive advantage, the recession is re-dealing the cards. If you suspect that the value your company delivers is seen as being too rich, now is the time to do some forward-looking thinking to decide if the basis on which you are competing needs to change.
In This Economy, Does Your Value Proposition Still Hold?
Thursday, April 2nd, 2009
The news is full of stories of companies “battening down the hatches”, going into “cash conservation mode”, and making deep cost reductions in an effort to survive the real or expected drop in demand. This retreat reflex drives business decisions that feel like the right thing to do at the moment. But, statistically, for many companies these measures will prove insufficient (more…)
