Solar power has been a topic of discussion and high hopes for decades now. Actually, that is not a very good sign. Solar power technology still needs to “cross the chasm”, to become a widespread technology that can effectively compete with electricity generated from fossil fuels. Success is not so much a matter of popular acceptance of the technology which is high overall, but mostly a matter of cost. Here’s a suitably hot, summer mini-case study on the future of the solar power business.
Posts Tagged ‘vertical marketing’
Strategic Marketing Case Study: Thin-Film Solar Technology
Monday, June 29th, 2009Should Your Company Switch To a Low-Cost Strategy?
Tuesday, April 21st, 2009
When it comes to competitive advantage, the recession is re-dealing the cards. If you suspect that the value your company delivers is seen as being too rich, now is the time to do some forward-looking thinking to decide if the basis on which you are competing needs to change.
Has Your Company Fallen Into One of These Four Strategic Traps?
Tuesday, April 14th, 2009
For a management team, it is hard to accept that a strategy that was birthed after so much work, discussion, and compromise is leading to limited growth, or worse. That is the predicament that many SMBs find themselves in, and it can be painfully apparent especially in these times. Here is a framework that describes four common strategic traps, some of them uglier than others, identified by examining the combination of two strategic biases (see diagram). (more…)
10 Reasons Why Email is the Best Marketing Tool Now
Tuesday, March 3rd, 2009When the good times roll, it is easy to yield to the temptation of experimenting with cutting edge tools.
But when times are tough and budgets and teams get slashed, marketing re-evaluates budget allocation to concentrate on programs that yield the best results. In this recession, email marketing is one of a handful of tools selected to bear a substantial portion of the revenue generation burden.
Why? Here are ten reasons: (more…)
The Vertical Strategy: an Ace in the Hole for SMBs?
Saturday, February 28th, 2009Verticalization is a favorite strategy of small companies because it opens the possibility of upstaging bigger firms on specific markets . It is the classic case of a small force achieving a breakthrough against a larger opponent by concentrating overwhelming firepower on a small section of a long front.
Going vertical can proceed along two very different vectors: one is a “soft”, messaging-oriented axis, the other is more focused on product, or it can be a combination of the two. The costs and risks involved are very different in each case. (more…)
